The brief for this design is to create a modern and clean brand identity which includes everything from stationery, website to EDMs.
My role was to design a middle to up-market brand identity for an online giftware shop. For this project, I designed the logo, stationery, and an ecommerce site.
Brand refreshment by introducing a new colour palette and image library. I was responsible for communicating the new brand guideline to all stakeholders as well as the launch of a more consumer friendly website, microsites and mobile site.
HSW had a very old fashioned branding for over ten years. My role for this rebrand involved the design of the new logo, a new retail website and a new brand identity guideline for the company and its stakeholders.